What's
the secret to great pricing? While setting
prices has always been more art than
science, today's tough economy makes
pricing more challenging than ever.
Set your prices too high and you scare
customers away. Set your prices too
low and you may end up losing money
on every sale.
We
believe that pricing is one of the most
important decisions that a business
owner can make. That's why, when we
work with clients to help them set prices
for new products and services or simply
re-evaluate the pricing that they already
have in place, we take many factors
into consideration. For example, how
much does it cost you to produce your
product or service? Are these costs
variable or fixed? Are there back-end
administrative costs that you need to
cover? Do you need to build in extra
margin in order to pay a commission
to a third- party broker, reseller or
sales force?
